About Us

Vocalabs’ best-of-breed survey and analysis platform turns customer feedback into action. We interview customers immediately after a retail store visit or customer service call while the memory of the experience is still fresh. Using our interactive analysis tools, clients discover and share insights to improve business decisions and customer satisfaction. 

Our History

Our CEO, Peter Leppik, cofounded the company in 2001 after spending several years as an industry analyst following call center technologies. He started Vocalabs to apply scientific principles of data collection and analysis to the problem of improving customer service. Mr. Leppik is coauthor of Gourmet Customer Service: A Scientific Approach to Improving the Caller Experience, and a frequent speaker at industry events. He is a Chartered Financial Analyst and holds a Master's degree in Physics from the University of Illinois.

Executive Team

Our executive team is comprised of industry experts in the areas of survey design, statistical analysis, voice and data integration and consumer marketing. Our professional survey administrators conduct surveys with the utmost in care for the customer and an intense focus on accuracy, thoroughness and quality.