Vocalabs Receives 2009 Speech Technology Excellence Award

Vocalabs recognized for its breakthrough IVR usability testing service

MINNEAPOLIS, Minnesota (July 17, 2009) – Vocal Laboratories Inc. (Vocalabs) announced today that its Usability Survey service received the Speech Technology Excellence Award for 2009. The award is presented by TMC’s Customer Interaction Solutions magazine, a leading publication covering CRM, call centers and teleservices since 1982.

Vocalabs’ usability testing services help clients measurably improve customer satisfaction with their speech recognition and IVR systems, while reducing costs. Vocalabs gathers feedback from hundreds to thousands of consumers on a prototype or live interactive voice response (IVR) system. Clients use the feedback to rapidly refine application design, test multiple scenarios and evaluate usability based on key demographics. Large-scale consumer testing ensures that even small design flaws can be discovered and corrected. It also allows voice user interface (VUI) performance to be measured with a high degree of precision and statistical confidence.

“We are honored by TMC’s recognition of our usability testing services as an example of excellence in speech technology,” said Peter Leppik, CEO of Vocalabs. “We’re proud of how our clients are improving the quality of customer service by using statisfically meaningful consumer feedback to drive improvements in their automated speech applications.”

The Speech Technology Excellence Award is published in the August 2009 issue of Customer Interaction Solutions.

About Vocalabs

Vocal Laboratories Inc. (Vocalabs) helps leading brands improve customer service by collecting timely, actionable feedback about customer service quality. We interview customers immediately after a customer service call, retail store visit or IVR interaction while the memory of the experience is still fresh. Using our powerful reporting and analysis tools, clients discover and share insights to improve business decisions. Vocalabs’ award-winning services include live-agent surveys and usability testing for speech recognition and IVR systems. Learn more at www.vocalabs.com.

Contact
Emily de Rotstein, 952-941-6580 ext. 206, ederotstein@vocalabs.com

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry.  Please visit www.cismag.com.

About TMC

Technology Marketing Corporation (TMC) is a global integrated media company helping our clients build communities in print, in person and online.  TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines.  TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by as many as three million unique visitors each month worldwide, according to Webtrends.  TMCnet has ranked within the top 3,000 in Quantcast's Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces ITEXPO, 4GWE Conference (in conjunction with Crossfire Media), Digium|Asterisk World and AstriCon (in conjunction with Digium), and Communications Developer Conference. For more information about TMC, visit www.tmcnet.com.

TMC Contact: Jan Pierret, Marketing Manager, 203-852-6800, ext. 228, jpierret@tmcnet.com