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The Customer Service Survey

VocaLabs' weblog providing news and commentary on the challenges of providing good customer service.


An Open Letter to My Favorite Airline

Friday - October 31, 2008 12:24 PM in

by Peter Leppik

Midwest Airlines has long been my favorite airline, thanks to the extra-comfy seats and hot cookies served on board. Lately they've been going downmarket, though, which has trimmed my enthusiasm for them somewhat.

I can't entirely blame them: running an airline is a tough business these days, and Midwest's options range from bleak to catastrophic. Nevertheless, I'm disappointed that they would choose to dilute what makes their brand unique and try to compete on price just like every other miserable airline out there.

I'm not the only one, as outlined in this letter which concludes "You have chunks in your beer."

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