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The Customer Service Survey

Well, Duh!

Mon - July 23, 2007 04:08 PM in

I'm usually wary of obviously self-service marketing surveys, since they're usually conducted to try to get a particular results and not fairly represent how people actually feel.

That said, I can't resist passing along this survey (sponsored by customer service analytics company Verint) which shows that, among other things, 90% of customers tell a friend about their bad service experiences.

The most remarkable thing about this survey is that they actually dared to call it "news."

[As an aside, I thought it was funny that the legal CYA language at the end of the press release is actually longer than the press release itself.]

Posted by Peter Leppik

Posted at 04:08 PM | | | | |